NYU Langone Health

This role involved evaluating, prioritizing, and serving as the primary point of contact for new digital content initiatives and partnering with senior leadership, marketing, and media relations colleagues to develop key messaging, web, social media, and other communication assets while upholding standards for culturally sensitive and inclusive content.

My day-to-day work involved managing a team of editorial, production, creative, and public relations professionals that received and completed an average of 300 requests each month for communications projects geared toward both internal and external audiences. Projects varied from strategizing how to best amplify important accomplishments, including securing one of the largest grants in history from the National Institutes of Health to end the COVID-19 pandemic and becoming one of only a handful of U.S. medical schools to offer tuition-free education, to launching new website features such as virtual tours and informational videos to attract diverse residency and fellowship applicants.

My responsibilities included

• supervising a multi-year migration and consolidation of hundreds of thousands of low-performing webpages to a centralized, mobile- and SEO-optimized platform
• spearheading SEO efforts to gain the majority market share in the NYC area for 10,000+ tracked keywords
• advising university leadership on best digital practices
• implementing a rigorous QA process to reduce editorial and production errors

I was recognized as an institutional subject matter expert for accessibility issues and was routinely sought to advise and optimize production plans for high-profile, multi-team digital content and marketing initiatives.