Director, Digital Content Strategy · through April 2026
Albert Einstein College of Medicine
I was the lead strategy advisor on digital transformation for the college, shaping web communications and leading a team of writers, editors, designers, and developers to create content that drove narrative change.
Together, we advanced the college’s mission to train the next generation of compassionate and diverse leaders in healthcare and biomedical science, including through its education web content.
I joined full time after first working with Einstein as a consultant.
What I did
- Created a project plan for the redesign of einsteinmed.edu that defined scope and metrics, identified key stakeholders across the academic medical center, and set timelines for project deliverables.
- Developed an in-house website style guide and workflow for digital communications, including editorial guidelines and steps for content approval.
- Delivered content trackers to report on project status and manage multiple time-sensitive priorities.
- Conducted content audits and stakeholder interviews to refine the website taxonomy and information architecture, improving navigation and the overall user experience.
- Served as primary editor for a wide variety of educational, marketing, and informational web content, ensuring all text conformed to in-house and AP style guidelines.